Human.
Integrated.
Open.
Welcome to Walgreens Advertising Group.
You know your brand. We know your shoppers. Reach the people you need instore, online, and everywhere in between with precision and scale via wag’s full-funnel solutions.
![Smiling woman with a red shirt and jeans](../assets/images/project/woman-red-shirt.jpg)
Audience Solutions
First-party data from 97M+ myWalgreens loyalty members
wag's custom and syndicated audiences are built on determinitstic data: real choices by real people who want healthy, convenient solutions for their families and theirselves.
![Woman standing with her arms spread out with weights in her hands](../assets/images/project/healthandwellness.png)
Health & Wellness
Those on active health journeys: wellness watchers, care givers, or support seekers
for ailments
![Female face zoomed in with a green leaf covering the left side of her face](../assets/images/project/beautyandpersonalcare.png)
Beauty & Personal Care
People in need of personal, feel-good beauty solutions & healthy, value-driven personal care options
![Female in a store shopping with her mobile phone and mask on her face](../assets/images/project/groceryhouseholdandseasonal.png)
Grocery / Household / Seasonal
Shoppers seeking value and convenience for their favorite items and everyday essentials
![Man working in a pharmacy with a mask on](../assets/images/project/custom-audiences.png)
Custom Audiences
Exclusive models based on specific audience interests and behaviors
![Man smiling towards the camera](../assets/images/project/non-endemic.png)
Non-endemic
Behavior-based targeting to create brand awareness and interest
Product Solutions
Leverage wag's connected ecosystem
Reach your customer anytime, anywhere in the customer journey with the right message on the right channel.
About Us
Walgreens Advertising Group (wag) delivers next generation advertising solutions: 1:1 relationships with real people through first-party, purchase-driven data and personalized brand experiences.
![Woman sitting at a desk with a laptop and looking at her mobile phone](../assets/images/project/woman-at-desk.png)
About Us
Walgreens Advertising Group (wag) delivers next generation advertising solutions: 1:1 relationships with real people through first-party, purchase-driven data and personalized brand experiences.
wag is a subdivision of Walgreens —an integrated healthcare, pharmacy and retail leader—leveraging insights from myWalgreens, the company’s customer engagement platform.
wag Partners
Innovation, integration and ease of access for our advertising clients are at the heart of wag’s partnership strategy. We’re proud to partner with best-in-class data, digtial and in-store providers.
![IRi logo](../assets/images/project/partners-iri.png)
![Neptune logo](../assets/images/project/partners-neptune.png)
![Criteo logo](../assets/images/project/partners-criteo.png)
![theTradeDesk logo](../assets/images/project/partners-thetradedesk.png)
![Quotient logo](../assets/images/project/partners-quotient.png)
And more...
![Portraite of man facing camera smiling](../assets/images/project/quote-man-portrait.png)
“Authentic and personalized connections will live at the heart of all we do as a brand.”
-Luke Kigel,
VP, Integrated Media, Walgreens;
Head of Walgreens Advertising Group
Connect
With Us
![Women looking at her laptop](../assets/images/project/connect-with-us.png)
Connect With Us
wag can build audience and product solutions that will help your brand reach its goals. Send an email with your name, brand and objectives to:
![Wag logo](../assets/images/waglogo-no-background.png)
Human.
Integrated.
Open.
Walgreens Advertising Group is a subdivision of Walgreen Co.