Harness the power of 101M+ loyalty members
Walgreens advertising group
Partner with one of the U.S.'s largest loyalty programs
Drive business outcomes with media solutions powered by first-party, purchase-driven data from myWalgreens loyalty program. No guesses. No cookies. Real people, real purchases, across the open web. Welcome to the future of media.
What sets us apart
Our approach to retail media is different. Our flexible, integrated abilities across the open web help brands better leverage our first-party data on the platforms and formats their campaigns need for success.
Audience scalability. Data portability. Campaign measurability.
Retail Media Networks should behave like media companies. That’s why we’re building an open, flexible way for brands to leverage myWalgreens first-party data--and self-serve sight lines from campaign planning to measurement. wag's robust insights help identify and reach the right customers on the right channel to meet your brand goals and drive business outcomes.
In-store Solutions
Reach the millions of customers served daily at Walgreens stores at the moment they are shopping and buying with scalable geo-targeting in a brand-safe environment.
Onsite & Owned Solutions
Drive consideration and purchasing when customers are actively shopping on Walgreens digital properties with onsite, in-app and email options.
Offsite Digital Platforms
Amplify your message with our extensive offsite solutions including our managed and self serve programmatic options, search and social marketing, CTV, and more.
Proven, people-based results
Delivering 20% average incremental sales lift for our brand partners since wag’s launch*
*Based on 68 wagDSP campaigns in 2022.