Harness the power of 101M+ loyalty members

WAG Logo
WAG Logo
WAG Logo
Walgreens advertising group

Partner with one of the U.S.'s largest loyalty programs

Drive business outcomes with media solutions powered by first-party, purchase-driven data from myWalgreens loyalty program. No guesses. No cookies. Real people, real purchases, across the open web. Welcome to the future of media.

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What sets us apart

Our approach to retail media is different. Our flexible, integrated abilities across the open web help brands better leverage our first-party data on the platforms and formats their campaigns need for success.

Human

wag has the audiences you need - at scale

  • Audience science built on real-time purchase data, historical habits and actions of real people – not cookies or assumptions

  • Scale that drives results – efficiently delivering the right customers that results in effective campaigns

  • Needs answered – from driving awareness to reaching and rewarding your most loyal buyers

Evie
See Evie's Story
integrated

More ways to leverage first-party data

  • Connected, full funnel ecosystem driven by advanced analytics & insights

  • Customer sales data integrated with partners on the open web so you can reach customers whenever, whereever you need to
  • Targetable in-store and onsite opportunities that surround the shopping experience and deliver on omnichannel objectives

Samuel
See samuel's Story
Open

Striving for a more flexible, transparent future

  • Measurement with a sightline to real customer interactions

  • Responsive, client-centric teams focused on ease and accessibility

  • More creative freedom and less restrictions - plus, non-endemic brands welcome
Maria
See Maria's Story
Human

wag has the audiences you need - at scale

  • Audience science built on real-time purchase data, historical habits and actions of real people – not cookies or assumptions

  • Scale that drives results – efficiently delivering the right customers that results in effective campaigns

  • Needs answered – from driving awareness to reaching and rewarding your most loyal buyers

integrated

More ways to leverage first-party data

  • Connected, full funnel ecosystem driven by advanced analytics & insights

  • Customer sales data integrated with partners on the open web so you can reach customers whenever, whereever you need to
  • Targetable in-store and onsite opportunities that surround the shopping experience and deliver on omnichannel objectives

Open

Striving for a more flexible, transparent future

  • Measurement with a sightline to real customer interactions

  • Responsive, client-centric teams focused on ease and accessibility

  • More creative freedom and less restrictions - plus, non-endemic brands welcome

Audience scalability. Data portability. Campaign measurability.

Retail Media Networks should behave like media companies. That’s why we’re building an open, flexible way for brands to leverage myWalgreens first-party data--and self-serve sight lines from campaign planning to measurement. wag's robust insights help identify and reach the right customers on the right channel to meet your brand goals and drive business outcomes.

Instore solutions

In-store Solutions

Reach the millions of customers served daily at Walgreens stores at the moment they are shopping and buying with scalable geo-targeting in a brand-safe environment.

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O&O Solutions

Onsite & Owned Solutions

Drive consideration and purchasing when customers are actively shopping on Walgreens digital properties with onsite, in-app and email options.

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Offsite Solutions

Offsite Digital Platforms

Amplify your message with our extensive offsite solutions including our managed and self serve programmatic options, search and social marketing, CTV, and more.

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Proven, people-based results

Delivering 20% average incremental sales lift for our brand partners since wag’s launch*

See more results
See our insights
Woman enjoying a spa treatment
Case Studies
Health & Wellness

The Value of First Party Data

Woman sneezing with a cold
Case Studies
Health & Wellness

Leading Cough, Cold and Flu brand taps into AI to deliver healthy results

Offering best-in-class media, tech and data abilities

Wag teams work across these leading providers to help make your campaign a success

*Based on 68 wagDSP campaigns in 2022.