Harness the power of 101M+ loyalty members

WAG Logo
WAG Logo
WAG Logo
Walgreens advertising group

Partner with one of the U.S.'s largest loyalty programs

Drive business outcomes with media solutions powered by first-party, purchase-driven data from myWalgreens loyalty program. No guesses. No cookies. Real people, real purchases, across the open web. Welcome to the future of media.

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What sets us apart

Our approach to retail media is different. Our flexible, integrated abilities across the open web help brands better leverage our first-party data on the platforms and formats their campaigns need for success.

Human

wag has the audiences you need - at scale

  • Audience science built on real-time purchase data, historical habits and actions of real people – not cookies or assumptions

  • Scale that drives results – efficiently delivering the right customers that results in effective campaigns

  • Needs answered – from driving awareness to reaching and rewarding your most loyal buyers

integrated

More ways to leverage first-party data

  • Connected, full funnel ecosystem driven by advanced analytics & insights

  • Customer sales data integrated with partners on the open web so you can reach customers whenever, whereever you need to
  • Targetable in-store and onsite opportunities that surround the shopping experience and deliver on omnichannel objectives

Open

Striving for a more flexible, transparent future

  • Measurement with a sightline to real customer interactions

  • Responsive, client-centric teams focused on ease and accessibility

  • More creative freedom and less restrictions - plus, non-endemic brands welcome
Proven, people-based results

Delivering 20% average incremental sales lift for our brand partners since wag’s launch*

Offering best-in-class media, tech and data abilities

Wag teams work across these leading providers to help make your campaign a success

*Based on 68 wagDSP campaigns in 2022.