Human.
Integrated.
Open.

Welcome to Walgreens Advertising Group.

You know your brand. We know your shoppers. Reach the people you need instore, online, and everywhere in between with precision and scale via wag’s full-funnel solutions.

Smiling woman with a red shirt and jeans

Audience Solutions

First-party data from 97M+ myWalgreens loyalty members

wag's custom and syndicated audiences are built on determinitstic data: real choices by real people who want healthy, convenient solutions for their families and theirselves.

Woman standing with her arms spread out with weights in her hands

Health & Wellness

Those on active health journeys: wellness watchers, care givers, or support seekers
for ailments

Female face zoomed in with a green leaf covering the left side of her face

Beauty & Personal Care

People in need of personal, feel-good beauty solutions & healthy, value-driven personal care options

Female in a store shopping with her mobile phone and mask on her face

Grocery / Household / Seasonal

Shoppers seeking value and convenience for their favorite items and everyday essentials

Man working in a pharmacy with a mask on

Custom Audiences

Exclusive models based on specific audience interests and behaviors

Non-endemic

Behavior-based targeting to create brand awareness and interest

Product Solutions

Leverage wag's connected ecosystem

Reach your customer anytime, anywhere in the customer journey with the right message on the right channel.

Programmatic

Choose managed service campaigns with wagDSP or self-service options with The Trade Desk and OpenX. Closed loop reporting available.

Walgreens employee pointing out skincare products to a customer

In-Store

Reach shoppers at ~9,000 Walgreens stores – in any market of your choice – with in-aisle signage, checkout coupons, audio and more.

Search, Social & Influencers

Engage with and convert your audience at scale or tap the influencers who can amplify your brand messages. Multiple platforms and ad types available.

Man looking at Walgreens products on a computer

Onsite & Owned

Digital display, email, and direct mail solutions for brand partners, customized down to SKU level.

Walgreens employee showing a product to a customer

Walgreens employee showing a product to a customers

Insights

Advanced analytics, panels and robust behavioral insights tailored to meet partner needs by wag experts.

About Us

Walgreens Advertising Group (wag) delivers next generation advertising solutions: 1:1 relationships with real people through first-party, purchase-driven data and personalized brand experiences.

Woman sitting at a desk with a laptop and looking at her mobile phone

About Us

Walgreens Advertising Group (wag) delivers next generation advertising solutions: 1:1 relationships with real people through first-party, purchase-driven data and personalized brand experiences.

wag is a subdivision of Walgreens —an integrated healthcare, pharmacy and retail leader—leveraging insights from myWalgreens, the company’s customer engagement platform.

wag Partners

Innovation, integration and ease of access for our advertising clients are at the heart of wag’s partnership strategy. We’re proud to partner with best-in-class data, digtial and in-store providers.