The wag story
wag launched in late 2020 to meet the growing demands of advertiser and brand partners in search of a better solution to reach, engage, convert and retain customers. As a division of Walgreens, the second largest drugstore chain in the US, wag is powered by myWalgreens, the second largest loyalty program in the US . wag's data is built on real customer interactions that generate billions of signals daily, from online and in-store activities.
wag’s strategy answers today’s media needs: data portability, audience scalability and campaign measureability. It's not just retail media, it's media: we strive to offer the most integrated and open offerings and policies in the marketplace. All of our teams - from insights and sales to client success, execution and measurement - aim to be the easiest and most responsive teams you’ll work with.
It’s working. Our brand partners have seen an increase in average incremental sales lift and ROAS since wag’s launch.
Hello from our team
Same Day Delivery Enthusiast
Abi's a same-day delivery fan: household, health & wellness, even ice cream -- it's at his home in under an hour!
Abi Subramanian
Group Vice President, Customer Marketing & Media Monetization
Travel Enthusiast
She stocks up on travel needs for long-haul family trips.
Trish Conheeney
Director, Media Sales
Vitamin Lover
Caroline is a big fan of the Vitamins selection at Walgreens for everyone in her household!
Caroline Liu
Sr. Director, Insights & Analytics
Beauty Expert
While definitely not needed, Katie is a loyal customer when it comes to anti-aging serum beauty products!
Katie Vogt
Sr. Director, Marketing Partnerships and Client Success