The right data right where you need it

Serve more relevant, personalized ads at scale across all channels with wag’s extensive suite of offsite solutions.

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AI-powered wagDSP

wagDSP drives efficiency and effectiveness by combining its proprietary wagID (historical and real-time, omnichannel sales data of 101M+ loyalty members) with powerful AI (key intent and contextual signals) across 15,000 publishers.

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Turn-key access with leading partners

wag audiences are available for immediate activation with The Trade Desk and OpenX. Plus, leverage SKU-level targeting and omnichannel, closed loop reporting features that help your teams drive optimal decision making at the line-level.

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Expand and fine-tune your reach

Target myWalgreens customers actively searching for a specific product or category and connect with them at the ideal moment. Google search, shopping and local products, as well as Bing search products, are available.

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CTV Solutions

Ads delivered on premium CTV with either static, video or interactive formats to drive immense engagement & reach with Infillion.

Social

Leverage wag's 1PD across Meta (Facebook & Instagram), Snap, and Pinterest via a wide variety of ad formats. Brand influencer boosting available.

All offsite solutions

  • wagDSP: Programmatic Managed Service

    Proprietary wagID combined with powerful AI and omnichannel insights across 15,000 publishers. Fully managed service with dedicated team members.

  • DSP & SSP Self-Service

    A premium DSP and the most flexible Drug Store offering, wag has over 100 syndicated audience and custom audience capabilities with The Trade Desk; plus SSP options with OpenX.

  • CTV

    Reach your audience on premium streaming services with Infillion's static, video or interactive ad formats to drive immense engagement & reach. CTV options also available through wagDSP.

  • Social

    Engage and convert Walgreens audiences across Meta (Facebook & Instagram), Snap, and Pinterest, with a full suite of ad products. Brand influencer boosting available. Additionally, Healthcare advertisers can reach needed audiences through special social offerings.

  • Search

    Leverage wag's 1PD across Google's PMax, Shopping, Search platforms and reach consumers are in research mode and primed to purchase.