Why wag?
Our numbers tell the story. Real choices deliver purchasing decision insights at the category, brand, and UPC level.
Approach
101,000,000+
members of myWalgreens loyalty program
691
Brands615M
Units SoldBeauty and Personal Care
Delivers our highest spend per transaction, representing both customer favorites and new brand purchases.
Health and Wellness
The #1 front-of-store category for Walgreens, with measurable sales growth as customers focus on their personal wellbeing.
701
Brands70M
Shoppers1.7B
Units Sold75M
ShoppersHousehold and Grocery
Walgreens shoppers in a broad age group make their Household / Grocery purchases in multiple trips, both in-store and online.
Meet your customer
Integrating and linking custom-built audiences to the right advertising platforms.
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Shaving Needs
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Beauty
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Natural Health & Wellness
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Beauty Early Adapters
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New Parents
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Grocery & Savings Hunters
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Kid-focused & Convenience Customers
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Grab & Go Cravers
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Skin Care
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Acne
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Health & Habit Driven Seniors
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Self Care & Gift Givers
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Seasonal Shoppers
The Walgreens customer is everyone. The new mom. Beauty maven. Caregiver. Senior shopper. What they buy, when and how often, is how we build your audience.
Meet Maria
Maria’s habits are typical of millions of Walgreens shoppers – buyers focused on starting and maintaining healthy habits for their families. Here’s a close-up on how she shops.
- Mom, 42
- Lives in Denver
- Active lifestyle
- Interested in health
- Leans into natural ingredients
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Get to Know Maria
As a loyal customer, Maria’s extensive purchase history favors products with natural ingredients and healthy attributes.
Maria proactively manages her family’s health and well-being, purchasing things like adult & kids vitamins and probiotics. When she tries something new, like sleep aids, she sticks to leading brands.
Maria’s favorite incentives, like BOGO or featuring health-based product benefits, motivate her to purchase especially when she is researching products.
Given her regular purchasing habits, Maria might also be interested in other products that prioritize health and picks up new items when she sees in-store signage or coupons.
Meet Evie
Evie is always on trend. That eyeliner fad? She’s already done it. New lipstick launch? It’s in her basket already. Evie represents one of millions of data profiles in wag’s BPC advanced audience solutions.
- Female, 28
- Lives in Chicago
- Heavy mobile app usage
- Prefers 30-min delivery
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Get to know Evie
Because of Evie’s repeated purchases of new beauty products, she and others like her are a part of wag’s “off the shelf” early adopter beauty audience.
Her purchases of trending beauty items, like eyebrow gels and shiny bold lipsticks, indicate she’d purchase others in the future, too.
She’s highly likely to respond to “new” products – and will have them delivered. She’s most likely to engage with videos and convert via mobile.
Her interest in beauty could extend to things such as infused water, hair & nail vitamins, travel-sized items and more.
Meet Samuel
Sam seems to have a new status: caregiver. Given his most recent purchases of certain items – like a cane and heart-healthy vitamins, it’s safe to assume he has more than just himself in his household.
- Male, 55
- Lives in Philadelphia
- Typically shops online
- 30-min delivery fan
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Get to Know Samuel
Sam has a new status: caregiver. Given his purchases, wag can determine what needs he or a loved one may have.
Sam may have an elderly adult in his household given the type and frequency of purchases like incontinence aids, nutritional drinks, and a blood-pressure monitor.
Sam leans into the ease and convenience Walgreens offers, especially 30-min. delivery. He also tends to respond to dollars-off offers he sees on favorite sites.
Sam’s always been a regular purchaser of on-the-go snacks and drinks. He also recently stepped up purchasing of paper products.
Scalable, portable and measurable first-party data based on real people, real transactions.
Other Stories
Getting products to the people who want them is how we help. Check out some other customer stories to gain insight into our capabilities.
Prove value now - and improve performance for the future
wag campaigns start with clearly defined brand goals and insight deep-dives into customer shopping behaviors.
We leverage loyalty member purchase data to determine the audience that will help brands achieve their goals.
wag's measurement platform maximizes campaign efficiencies and effectiveness, plus provide direction for future planning.
